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A lack of information or wrong concepts about foreign markets can lead to mistakes, lost opportunities and failed investments.   Yet quality, in-depth and current information about the direct marketing industry is nearly impossible to obtain through traditional sources.

Now, there is a reliable source of in-depth international information to guide decision makers in the direct response industry.  This source is series of publications published by our company covering the global direct response markets on five continents.

These publications, all based on original first hand research, are a must for executives interested in the following direct response related industries outside of the United States:

Telemarketing
Catalog marketing / Direct Marketing
E-commerce
Database
DRTV
Fulfillment
Advertising
Publishing
Financial services
Postal and Parcel Delivery
Other DM related sectors

These publications contain previously unpublished information concerning sources of names, mailing lists, databases, postal issues, shipping, taxes, tariffs, privacy issues, regulations, as well as in-depth interviews with the most successful direct marketers in emerging markets.

All publications are comprised of information uncovered during consulting assignments and more than 40 week long Trade Missions our company has organized and led since 1990.   During a typical trip, our executives will benefit from plant tours, presentations, Embassy events, seminars, and briefings from 30 to 35 local experts.  All in all, more than 40 hours of programming.

Plant tours are also an important source for these publications.  Our delegations have toured the facilities of the most successful business to business and consumer DM firms in the world including Neckermann in Germany, Dell and Gateway in Ireland, Viking, Seton, and Lands' End, UK, Ticketmaster Mexico, Cellarmasters Wine Club in Australia, Sitel in Singapore, MOG Group Malaysia, Hermes and Quatra A in Brazil, Publimail in Argentina., as well as American Express headquarters on four continents The list goes on and on.

Add to this, the experience learned from helping companies large and small expand to foreign markets, and you have a unique opportunity to learn.  (At a fraction of the cost of actually hiring a consultant or participating on a trip to Australia, Asia, Mexico, South America or Europe)

We invite you to click through for additional information about specific parts of the world.
 

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billmcnutt@charter.net